The Research process and methods

We conducted a competitive audit and distributed an online survey and collected data about 26 collectors and learned more about current online solutions. We also conducted user research interviews to gather our information. They were not pre-screened.

Methods:

• Competitive Audit

• Online Survey

• Field Observations

• User Interviews

Synthesizing research

With the information we gathered, we were able to summarize our findings into 13 categorizes from online browsing and buying habits to trust and the use of time; we then were able to condense them into 4 possible solutions to better understand three things: While it may seem like a bit to take in, it did allow us to come to the conclusion that authenticity, trust, features and pain points were heavy hitters.

"Trust is hard because it's possible to be ripped him off."

“I shop local to find smaller businesses.”

"Being able to organize makes it a lot easier."

Opportunities

Journey mapping helped us visualize what a person might be thinking and feeling as they go through the stages of accomplishing a goal. In this case, we follow Tyler Swagston, one of our personas through his journey of buying his vinyl.  By doing this we noticed areas where he might be feeling anxious about the price, purchase process, and maybe the quality of the item.

I then started building a feature based on our findings.